London, the Brand
Lately I’ve been spending a lot of time in London. (No, this isn’t my excuse for not updating my blog in a while. Well… maybe it is) Although I don’t live in London, I’m close enough to go there frequently. I do find myself there very often because of work, but I also like to go there to play. The more time I spend there the more I realize that perhaps I should be an honorary Londoner. One thing that really fascinates me about London is about how it appears to have a Brand. Somehow the brand revolves around buses and the Tube, both forms of transport. Well, there are also red telephone boxes and the Queen’s Guard but for now let’s focus on the Tube . Not only is the signage for the tube almost universally recognized as a London icon, but so is the famous tube map by Harry Beck . Not to mention the gorgeous underground posters and the phrase: “ Mind the Gap ”. I can’t think of many other cities in the world that are defined by their transport, and defined so well, following the prin